A Strategist’s Field Notes

Marketing + Strategy Insights

The Ad Alchemist Field Guide: Fixing the marketing that should’ve worked—but didn’t.
How AI Is Changing Creative Work (Without Replacing It)
AI Integration, Strategic Communication, Creative Workflows, Digital Marketing Innovations, Brand Storytelling, Ethical Marketing & Advertising, Market Insights, Content Strategy, Marketing Technology, Tech Ethics Sarah Garrett Vasquez, MA AI Integration, Strategic Communication, Creative Workflows, Digital Marketing Innovations, Brand Storytelling, Ethical Marketing & Advertising, Market Insights, Content Strategy, Marketing Technology, Tech Ethics Sarah Garrett Vasquez, MA

How AI Is Changing Creative Work (Without Replacing It)

Discover how forward-thinking agencies use AI to enhance messaging, speed up client work, and maintain creative control—without sacrificing quality. This is why high-growth teams use AI to eliminate bottlenecks, boost brand voice consistency, and speed up content production. Learn how to implement it strategically.

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The Art of Precision: Why Marketers Must Segment Their Audiences After Setting Goals
Digital Marketing, Marketing Technology, AI and Analytics, Brand Strategy, Customer Engagement Sarah Garrett Vasquez, MA Digital Marketing, Marketing Technology, AI and Analytics, Brand Strategy, Customer Engagement Sarah Garrett Vasquez, MA

The Art of Precision: Why Marketers Must Segment Their Audiences After Setting Goals

Unlock the potential of precise market segmentation with The Ad Alchemist. Learn from our VKTORI success story and see how our AI-driven approach can transform your brand's digital strategy for maximum impact.

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